马爹利Martell更新优发娱乐官网形象设计

VIS设计/消费品、食品、茶叶
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发布于2017-12-06
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Established in 1715 by Jean Martell in a town none other than Cognac, France, Martell is one of the oldest brands of cognac in the world. Owned by beverage giant Pernod Ricard, Martell offers seven types of cognac — with Cordon Bleu being its flagship product — and is available around the world as a staple of duty-free shops, with its main markets being China, the UK, Malaysia, and the U.S.. Recently, Martell introduced a new identity and packaging designed by Paris-based Yorgo & Co..
When redesigning the identity of Martell, we explored the luxury cognac house’s archives, bringing back details from 300 years of history. We drew a new swift, revived a timeless shield, created exclusive typefaces, and set the global corporate identity brand guidelines.